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Logos and brand coherence

Brand identities need coherence in how they are applied graphically. Here are some examples of how the OECD brand was applied across activities and services.

Brand content

Saint Gobain internal communications

Articles and interviews to promote virtual and augmented reality work at Saint Gobain and Aachen University.

OECD Forum Highlights materials

Each year during OECD Week, a quotes book, produced in real-time and delivered to heads of government and ministers, captures the most poignant statements and provides digital and printable content that is a testimonial to the OECD's mission.

Event branding

The OECD hosts hundreds of global leaders every year at numerous events. Each event relies heavily upon its brand to ensure that it is consistent in its messaging and the image it projects. Relying on a solid brand also creates efficiencies.

The OECD Brand: A verbal and visual universe for greater recognition an influence

The OECD brand is based on a simple concept: "Better policies for better lives" that was obtained through thorough research, consultation and creative thinking.

This guide was designed to explain the OECD brand and help anyone to apply it consistently. It includes guidance for: speaking and writing about the OECD, how to use the logo and apply the visual identity, social media branding and cobranding guidelines.